Target Audience

Small businesses which interact face to face with their customers are my primary target audiences, such as grocery stores, banks, and retail stores.  As I shop at these businesses, I tend to automatically evaluate the customer service provided to me because of my background in customer service. 

These are a few suggestions I would have for the clerks, tellers and checkers:

• Look at your customer (you would be surprised at how many don't do this!)
• SMILE!
• Greet your customer
• Say "Please" and "Thank You". (common courtesies)
• Show genuine interest in assisting your customer
• Have a short, personal interaction
• Conduct yourself in a professional, courteous manner

Actions which I have observed that do not result in Excellent Customer Service:

• Checkers talking with the Baggers and ignoring their customers
• Rudeness
• Sullen expressions
• Seeming to be too busy to spend time with the customer
• Having personal reading material in view, such as novels

Most of the above actions may be only perceptions of your customer; however, customer perception is what needs to be impacted in order to provide Excellent Customer Service!